Legal

Privacy Policy

Last updated: April 10, 2026

Information We Collect

Little Swimmers NYC ("we," "us," or "our") collects the following categories of personal information when you interact with our website or services:

  • Contact information: Name, email address, phone number, and home or pool address provided when booking a lesson or contacting us.
  • Child information: Child's name, age, and swimming ability level to provide appropriate instruction.
  • Payment information: We do not store payment card details. Payments are processed through third-party providers.
  • Communications: Messages you send to us by email, SMS, or via our contact form.
  • Usage data: Standard web analytics data such as pages visited, browser type, and referring URLs, collected automatically when you use our website.

How We Use Your Information

We use the information we collect for the following purposes:

  • Scheduling and managing swim lessons and appointments.
  • Sending appointment reminders, confirmations, and scheduling updates via SMS and email.
  • Responding to your inquiries and providing customer support.
  • Processing payments and maintaining billing records.
  • Improving our website and service quality.
  • Complying with applicable laws and regulations.

SMS Messaging

By providing your phone number and booking a lesson, you consent to receive SMS text messages from Little Swimmers NYC. These messages may include:

  • Appointment reminders and confirmations.
  • Scheduling changes or cancellations.
  • Follow-up communications related to your lessons.

Message frequency varies based on your lesson schedule.

Message and data rates may apply. You are responsible for any fees charged by your mobile carrier.

To opt out: Reply STOP to any SMS message at any time to unsubscribe. You will receive one final confirmation message and will not receive further SMS messages. To re-subscribe, reply START.

For help: Reply HELP or contact us at littleswimmersnyc@gmail.com.

Data Sharing & Third Parties

We do not sell, rent, or share your personal information with third parties for marketing purposes.

We may share your information only in the following limited circumstances:

  • Service providers: We work with trusted service providers (such as SMS delivery and scheduling platforms) who assist us in operating our business. These providers are contractually obligated to protect your data and may only use it to provide services on our behalf.
  • Legal requirements: We may disclose your information when required by law, subpoena, court order, or governmental authority.
  • Safety: We may share information to protect the safety or security of any person.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

Data Retention & Security

We retain your personal information for as long as necessary to provide our services and comply with legal obligations. We implement reasonable administrative and technical safeguards to protect your information against unauthorized access, disclosure, or misuse.

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

Contact Us

If you have questions about this Privacy Policy or how we handle your personal information, please contact us:

We will respond to inquiries within a reasonable time.

This Privacy Policy is subject to change. We will notify you of significant updates by posting the revised policy on this page with a new effective date.